Colorado Energy Drink
Project Scope
AI-Assisted Ideation & Market Research
Logo & Brand Identity Design
Typography & Color System
Packaging Design & Label Layout
User Testing & Survey Feedback
This project challenged me to create a regionally inspired beverage brand using AI-assisted research and design exploration. I developed Elevate Energy, a Colorado-based energy drink rooted in the active, outdoor lifestyle of the state. The flavor Wild Peach Current combines Palisade peach and Colorado sage, reflecting local ingredients and adventurous spirit.
Concept Development
AI Generated Concepts
The Process
I began with demographic and flavor research specific to Colorado, then used AI tools to help generate brand names, flavor ideas, and early design inspiration. From there, I created a mood board and fed it into an AI generator to produce visual outputs. I used these AI-generated concepts as a jumping-off point, sketching and developing my own label designs. After creating two distinct directions, I conducted user surveys, analyzed the feedback, and combined the strongest elements into one refined final design.
Mood Board
Dieline
Mock-Up
The final can design blends both initial concepts, combining the strongest graphic elements, typography, and color palettes into one cohesive look. I used survey feedback to refine the layout, adjust details, and clarify the brand’s message. The result is a bold, regionally inspired design reflecting user insight and thoughtful creative direction.
Final Design
Elevate Energy is a Colorado-based drink concept developed using AI-generated naming, design inspiration, and targeted feedback. The final design blends regional flavor, bold branding, and a lifestyle-centered identity into a fresh energy drink concept.
